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Selling Safety to Utility Fleet Drivers

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Selling Safety to Utility Fleet Drivers

Despite the ubiquity of technology in almost everyone’s world today, drivers may resent the introduction of a GPS or telematics system by company management if they feel the technology is going to be used to spy on them. But explaining that these systems can improve safety, enhance driving skills and even reduce paperwork can go a long way to getting driver buy-in, said several fleet managers and industry executives.

Pacific Gas and Electric already had a fleet management system in place, but the company decided to look to technology as a way of improving driver safety and performance. In particular, they wanted to test telematics systems that fed performance data back to operations. Before doing that, however, fleet representatives first met with the union drivers and explained that the systems were being designed to improve their driving, not to discipline them.


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